GTM Command Map · working plan
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The plan, end to end

From 10 alpha users to launch — milestone-gated (no fixed dates), English-first, honesty as the engine. The demo sits at the center of every stage.

Alpha target
10
Beta cohort
100–150
Launch → paid
300–400
Leads mapped
12,000+
The path

Milestone roadmap

No calendar dates — each stage starts when its gate is met. Rough durations are guides.

0
Build
Platform to Alpha-ready
~5–7 days (hoped) · owner: Novak / eng
prep

Goal

Platform "mostly ready" — we don't start until it is. Compile loop + telephony numbers usable enough to hand a tester.

Who

Novak · buildNikola · Noca · demo + kit

Content in parallel (low)

  • The 60–90s hero compile demo (film once the loop runs)
  • Press / brand kit v1 · founder X + LinkedIn accounts start cold
Gate out → platform ready AND 10 people who actually want to use it.
✦
Gate
10 willing Alpha users gathered
recruit: Stefan + Filip

How we get them

Mostly from our , plus . One real account, real conversations — value-first, lead with a gift agent. Not mass-DM.

1
Stage ①
Alpha — "The Founding 10"
~2 weeks · 10 testers
low

Goal

10 hand-picked testers hammer everything; we fix bugs live. Founder 1:1.

Offer

Everything free · 1 free number each · 97,300 free minutes · roadmap seat.

Content team builds

  • Client-migration proof clips + first case studies (consent)
  • Founder build-in-public begins — X reply-led (~80% replies)
  • Gift-agent clips for recruiting

Who

Stefan + Filip · recruitNikola + Noca · clipsNovak · live fixes
Done = bugs found & fixed · real client migrations · proof clips + case studies · capacity understood.
2
Bridge
Fix everything & gather Beta
~1–2 weeks
building

Goal

Fix all Alpha problems. Gather ~100 for Beta.

Who

Novak · fixesFilip + Stefan · gather

Content team builds

  • Founding Tester Challenge kit + templates (A/B/C)
  • Start warming + (gather & warm)
  • SEO/GEO drafting starts (Stefan publishes)
Gate out → ~100 people gathered for Beta.
3
Stage ②
Beta / Early Access — Founding Tester Challenge
~2–3 weeks · 100–150 users
medium

Goal

100–150 stress-test at real capacity. Capture proof. Surface agencies → Founding Partners (10–20).

Offer

Founding Tester Challenge (skill-judged, prize credits) · best → Design Partner (40% lifetime + founder call).

What turns ON

SEO / GEO / AEO + the affiliate machine (gather & warm). Submit to ; warm , & ; post into .

Content team builds

  • Compile Show cadence (2×/wk) · agency-owner education
  • Affiliate one-pager · listicle facts · comparison matrix
  • Case-study capture · Ship Log + Founder Numbers
Done = capacity validated · real case studies · warm partner pool · SEO/GEO indexing · affiliate links prepped.
4
Runway
Hype for launch
~1 month · overlaps late Beta → Launch
rising

Goal

Manufacture demand while Beta runs. Build the waitlist — as big as possible, ~5,000 ideal.

Who

Nikola + Noca · volumeFilip · communitiesStefan · BiP + SEO

Content team builds

  • Viral short-form ramp — X · TikTok · Instagram
  • Waitlist / countdown page + nurture · PH + Show HN + prep
  • Coordinate + for a same-day drop
5
Stage ③
Launch — "The Coordinated Drop"
~1 month after Beta
high

Goal

Everything at once. Target ~1,000+ signups → 300–400 paid (plausible: low-friction PAYG, not a $497 wall).

Offer live

PAYG · $497 · $997 · Enterprise · affiliate activates (40% Y1).

Everything fires

PH + Show HN · + post same-day · outreach with proof · launch posts · .

Real KPI = paying users + activated affiliates/creators — not the raw signup count.
Who does what

The team

Content · creative

Nikola (Micke)

Demo clips, posts, brand assets, affiliate content, strategies.

assetsvideoall stages
Content · creative

Noca

Demo clips, posts, brand assets, affiliate content, strategies.

assetsvideoall stages
Community manager

Filip

Community posting, outreach & DMs, recruiting testers, challenge ops.

communitiesoutreach
Founder

Stefan (you)

Recruiting (with Filip), SEO / GEO / AEO publishing, build-in-public.

recruitingSEO/GEOon-camera
CTO

Novak (Džama)

Product & build-gates, live bug-fixes. Mechanical overflow.

productbuild-gates
The economics

Offers & pricing

PAYG
low-friction entry · the "not $497" door
$497/mo
core plan
$997/mo
scale plan
Enterprise
custom

Affiliate program (locked)

40% year-one + 20% lifetime + 5% tier-2 + 100% of first month. Warmed in Beta, activated at Launch.

Free minutes

97,300 free minutes for Alpha + Beta users. Alpha users also each get 1 free number.

Founding Partners

10–20 — VIP track of the tester challenge; terms above the public program.

Beta cohort

100–150 via the Founding Tester Challenge — skill-judged, prize credits (no paid ads).

To finalize · challenge mechanics

Exact format + prizes still to design. Free-minute figure (97,300) to confirm.

To validate · 300–400 paid

~30–40% signup→paid assumes low-friction PAYG. Worth a research pass on realistic conversion + waitlist yield.

Where we show up

Channels

Owned · short-form

  • X (founder, reply-led)
  • TikTok
  • Instagram

Communities

  • Discord
  • Reddit
  • Skool

Borrowed + inbound

  • Blogs via affiliate creators
  • Newsletters
  • Directories (SEO/GEO/AEO)

Cut / avoid

  • MENA / region framing
  • Dialect-as-the-pitch
  • Paid ads (no budget)
  • Faceless clip-farms
  • Reddit farming (launch posts OK)
Every list we gathered

Resources

The real lists behind the plan. Click a tile, a sidebar item, or any ▸ chip in the roadmap — or use search up top to look across all of them.